Business Unit Director
Description
The Business Unit Head is responsible for managing media strategy and implementation on an account or portfolio of accounts. You are also responsible for ensuring client satisfaction through delivery of appropriate strategies, excellent service and all media objectives.
Internally, you are responsible for:
• Managing the account / portfolio
• The profitability of on the account / portfolio
• Use of Provocative Planning Tools
• Ensuring the integration and process flow throughout planning, booking and implementation
• A Business Unit Lead with 2 - 7 years media and strategy experience.
• Ability to manage campaigns from beginning to end.
• Ability to deal at a senior level with clients.
• Ability to manage a team
Key Responsibilities
• Establish the overall strategic media approach and the overall media planning for the account / portfolio with the strategist
• Manage the key strategic elements of media plans, and through internal briefings and inter-functional communication, monitor the implementation process to ensure delivery against business objectives
• Oversee and write media strategies on key brands (when required)
• Ensure usage of the operating system you and the team (OS)
• To be able to interpret a client brief or provide tactful strategic advice on brand communications by applying best approaches
• Keep up to date with media changes and alert the team of potential advantages/new opportunities for presentation to Client
• Keep up to date in using media implementation tools. Media Manager, Adex, Telmar, Transmit etc
• Work with outside agencies, including but not limited to those such as creative, social media, search and PR partners and client marketing teams to establish media goals, objectives and strategies and provide leadership when necessary in developing, negotiating and implementing creative media solutions
• Develop and maintain senior client relationships, attend, present and provide counsel at all significant agency-client media meetings
• Play a key role in monitoring profitability including looking for growth potential within existing accounts and aid in related accountability and billing
• Responsible for overseeing the implementation of all components of the media plan and ensure all media deliverables are met on time and within budget for agency’s clients
Constructively negotiating with suppliers and other external partners to secure optimal campaigns across multiple platforms and maintain effective, collaborative business relationships in the best long-term interests of the agency
• Proactively identifying new opportunities (OOS) and new modes of media that offer a strategic advantage to the account / portfolio
• Manage quality of work on the account / portfolio in terms of:
Agency processes
- Global tools and processes
- Client Reporting
• Create an environment of teamwork and continuous learning
• Mentor, teach and train team-members including media planner(s), coordinator(s) and buyer(s)
• Standardize templates, functions and timelines to drive professionalism and efficiency
• Maintain strict standards and SOx compliance at all times
• Check and approve media vendor contracts against client approvals
• Ensure compliance and action goals, KPIs, and 360’s of staff
• Build a strong talent pipeline within country which will strengthen the strategic planning offering
• Able to marshal team resources to fit client requirements and working with staffing/ revenue ratios
• Financial Performance: Manage profitability, ensuring no write-off
• Ensure invoices are paid on time and outstanding invoices are addressed with urgency
• Ensure the usage of the relevant media tools as well as the OS
• Revenue Growth:
o Attain bonus related to client KPIs
o Revenue growth targets
o Key client satisfaction – Vantage scores above 8
o Client retention
o Provocative Planning
• New business growth – achieve trading targets set and drive out of scope services in consultation with the COO & CEO
• Effective representation of Wavemaker: Keep abreast of international and local trends, across all agency disciplines and practices
• New Business: Assist with new business pitches if required